Is your business maintaining compliance with Canada’s Anti-Spam Legislation (CASL)? If not, the penalty could be as high as $10 million for the most serious violations!
Even businesses outside of Canada can be affected by this law. According to fightspam.gc.ca, if a foreign company is sending commercial electronic messages to Canada, CASL applies. Electronic messages include email, SMS, social media or instant messages containing commercial or promotional information about your organization, products or services.
How can businesses ensure they are in full compliance with CASL?
- Obtain a consumer’s consent prior to sending commercial electronic messages.
- Properly identify yourself in the message.
- Provide a functional way for the recipient to unsubscribe from receiving future commercial messages.
OrangeCRM’s internal Message Service Provider is US and Canada SPAM compliant. Your company name and address, along with an unsubscribe link, are automatically included in all outgoing emails. Recipients who click on the unsubscribe link are immediately added to an email blacklist.
Since OrangeCRM systematically takes care of steps 2 and 3, all you need to worry about is making sure you have the proper consent.
For more details, please visit the FAQ page for businesses and organizations at fightspam.gc.ca.