One of the first things recipients look at when deciding to open an email is whether or not they know who the sender is. If the message is from a company, chances are high that it will get marked as advertising and ultimately deleted.

How can you keep your marketing emails out of the dreaded Trash folder? One thing that may give you an advantage over competitors is the strategic use of an email display name. This allows you to control what appears in the From section. While browsing their inbox, consumers will see your display name instead of your company’s email address.

What makes an effective display name? That may vary based on the type of email being sent and who will be receiving it. When sending order confirmations, shipping notifications and the like to existing customers, a display name containing the company name or product name should be easily recognized.

For marketing emails being sent to leads or past customers, you may get better results if the message appears to be from an actual individual in your organization. This gives it a personal touch, which is much more likely to prompt recipients to read the message.

OrangeCRM makes it quick and easy to manage your display name on each outgoing email that is generated. Simply go to the Builder tab of the email fulfillment. In the Return Address field, enter your display name followed by your company’s return email address, enclosed in the less than (<) and greater than (>) signs.

Example: ABC Service <support@abcdeliveryservice.com>

Email Fulfillment - Display Name in Return Address