Does your OrangeCRM database contain customers or leads who speak a foreign language? Statistics show that multilingual consumers experience more intense emotions to marketing messages delivered to them in their native language (marketing research at the Rotterdam School of Management).
Don’t worry, there’s no need create a separate email fulfillment for each language you want to market to. OrangeCRM supports multilingual emails using ISO 639-3 code, which allows you to include all of the desired languages in one email fulfillment. OrangeCRM generated emails automatically search for a language assignment on the customer record and match that to the correct translation of the email message.
Multilingual email marketing can help you connect to foreign language markets and increase sales. If you need assistance setting up a multilingual email fulfillment in OrangeCRM, give us a call at (770) 227-0036 Ext 1.